Campaigns
Class:
PR Management, Philosophy & Ethics
Presented with the issue of a smaller academic department often overshadowed by similar departments, and with the goal of increasing awareness and student population size of Biola University's Media, Journalism and Public Relations (MJPR) department, my team and I created an intensive PR plan with specific strategies and tactics based off of in-depth research we conducted. We pitched this campaign to one of the heads of the program.
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I mainly focused on the overview, research, and evaluation sections.
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This project was a competition between the groups in the class given the same issue, and my group won with the best campaign.
Class:
Media Relations
Tasked with selecting a smaller business and creating a media relations campaign to increase awareness, my team and I created a theoretical campaign centered around the opening of Nectar Clothing's new cafe. The purpose of this campaign was to utilize the opening of the cafe as a media tactic that would increase overall company sales and reach.
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The areas in which I focused on for this project were the research and the implementation. The specific aspects of the media kit that I created were the backgrounder, the audio news release and the FAQ's.